Your Mission

As a Product Growth Specialist at Kenergy Ideafactory, your mission is to drive the growth and adoption of our incubated products. You will develop and execute growth strategies, optimize user acquisition, and enhance user engagement. Working closely with the founders and cross-functional teams, you will identify growth opportunities, analyze performance metrics, and implement innovative solutions to ensure our products reach their full potential.

A Day in the Life of a Product Growth Specialist

• Collaborate with Founders: Work closely with founders to understand the vision and growth objectives for each product.

• Develop Growth Strategies: Create and implement comprehensive growth strategies to drive user acquisition and engagement.

• Performance Analysis: Monitor and analyze key performance metrics to identify trends and growth opportunities.

• User Acquisition: Optimize user acquisition channels, including SEO, SEM, social media, content marketing, and partnerships.

• A/B Testing: Conduct A/B tests to optimize product features, marketing campaigns, and user experiences.

• Engagement Optimization: Develop and execute strategies to enhance user retention and engagement.

• Market Research: Conduct market research to stay informed about industry trends and competitor activities.

• Collaboration: Work with cross-functional teams, including product, design, and engineering, to align growth initiatives with product development.

• Reporting: Prepare and present regular reports on growth performance and initiatives to the founders and stakeholders.

• Continuous Improvement: Stay up-to-date with the latest growth strategies, tools, and best practices to continuously improve growth initiatives.

Your Superpowers

• Technical Skills:

  • Proficiency in growth marketing tools and platforms (e.g., Google Analytics, HubSpot, Marketo)

  • Strong understanding of SEO, SEM, social media marketing, and content marketing

  • Experience with A/B testing and data analysis

  • Familiarity with product analytics tools (e.g., Mixpanel, Amplitude)

  • Knowledge of CRM systems and email marketing platforms

• Soft Skills:

  • Excellent analytical and problem-solving abilities

  • Strong communication and collaboration skills

  • Ability to work in a fast-paced, dynamic startup environment

  • Creative thinking and innovation mindset

  • Proactive and results-driven attitude

  • Strong organizational and time-management skills

• Experience:

  • Proven experience as a Growth Specialist, Growth Marketer, or similar role

  • Demonstrated success in driving user acquisition and engagement for digital products

  • Experience working closely with cross-functional teams (product, design, engineering)

  • Previous experience in a startup environment or a strong willingness to learn and adapt

Our Vibe

At Kenergy, we work with early-stage startups across various sectors, helping them build their vision while uniting ecosystems. Our team is driven by a shared passion for innovation, collaboration, and mentorship. We advise, mentor, and build, providing a supportive and dynamic environment where groundbreaking ideas can flourish.

Why You'll Love Us

• Growth Opportunities: At Kenergy, you’ll have the chance to grow with us as we bring new ideas to market. You’ll gain valuable experience in a cutting-edge tech environment.

• Impact: Your work will directly contribute to the success of innovative startups, helping them turn visionary ideas into reality.